How to Pick the Perfect Influencer
for Your Small Business

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It started with an Instagram reel.

A friend’s boutique teamed up with a stylish, relatable influencer.

Within hours, her DMs buzzed, website traffic soared, and the “Sold Out” banner appeared.

Impressive, right? But here’s the twist.

Another business owner tried the same strategy with a big-name influencer—only to get crickets—a handful of clicks and painfully low engagement.

What went wrong?

Welcome to the tricky world of influencer marketing, where choosing between macro superstars and micro wizards can feel like picking a dessert flavour. 

The wrong choice? It could cost you.

Curious how to make the right call? Keep reading—your next big win is just one collaboration away. 

What’s Influencer Marketing?

Imagine you’re scrolling through Instagram and seeing your favourite influencer raving about a product. 

They’re not just posting a regular ad; it feels more like a genuine recommendation from someone you trust. 

That’s influencer marketing in action!

It’s a type of social media marketing where brands team up with influencers who have built a loyal following and are considered experts in their field. 

The idea? By partnering with these influencers, brands get to tap into their audience, boost brand awareness, build trust, and drive sales. 

It’s like having your spokesperson, but cooler!

 

And with 72% of marketers relying on Instagram for influencer campaigns, it’s clear that this platform is a hotbed for creating impactful collaborations. 
What’s Influencer Marketing?

Imagine you’re scrolling through Instagram and seeing your favourite influencer raving about a product. 

They’re not just posting a regular ad; it feels more like a genuine recommendation from someone you trust. 

That’s influencer marketing in action!

It’s a type of social media marketing where brands team up with influencers who have built a loyal following and are considered experts in their field. 

The idea? By partnering with these influencers, brands get to tap into their audience, boost brand awareness, build trust, and drive sales. 

It’s like having your spokesperson, but cooler!

 

And with 72% of marketers relying on Instagram for influencer campaigns, it’s clear that this platform is a hotbed for creating impactful collaborations. 

Have a really great ideas?